What does ethos mean?

The word can also refer collectively to such beliefs and attitudes in a person. The term ethos is also used as the name of a particular method of persuasion in which a person relies on their credibility or character when making an appeal or an argument.

What is the difference between ethos and pathos?

While ethos appeals to an audience's instinctive respect for authority, logos appeals to the audience's sense of reason, and pathos appeals to the audience's emotions. Ethos is used in advertising just as often as it is used in public speaking and literature.

Where is ethos found?

Below are a few ways ethos is found in business, academia, and more. Expert witness reports: In a legal case, attorneys might use an expert witness report that’s written by a physician or other authoritative subject matter expert.